Vidal Sassoon

Jul
09
2010

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Using Tags: campaign, hair, p&g, sassoon, vidal, vidal sassoon, vidal sassoon curling iron, vidal sassoon hair dryers, vidal sassoon shampoo, vidal sassoon the movie

Vidal Sassoon

"We do not look good if you do not look good" Vision Vidal Sassoon

By: Geoff Ficke

In the 1970s I appreciated the chance to start my career in the cosmetics industry. This was a period of electricity industry beauty with large companies, promotions incredible, fabulous product launches and retailers Progressive all combined to boost activity and encouraging the unprecedented growth and excitement. As the decade ending, I found myself in a place where many of happier times, I became sales director for Vidal Sassoon Hair Care Products. It was a learning experience valuable.

Vidal Sassoon is the very definition of a renaissance man. "Born in poverty in London during depression, was an apprentice in the salon of the famous Raymond of Mayfair. In 1948, he fought like a sabra "in war of independence Israel. This experience has led to a lifelong commitment to philanthropy, education and activism on behalf of the nation of Israel and peoples of the world and continues to this day.

The rise of the cons-revolution of 1960, culture, inspired largely by the international popularity The Beatles music and fashion, has been a blessing for Mr. Sassoon. His first exhibition at London Bond Street Mecca has become a hip trend setters Youth seeking to replicate the cut Bob hairstyle popularized by the Four geometric "Fab" and perfected by Sassoon. In addition to design Mary Quant fashion and cosmetics Yardley, Vidal Sassoon is part of the beauty and style tower that accompanied the Beatles concert tours. In large greater portion of the consuming public awareness of these new techniques in hair design by hand by talented visionary.

The concept of Vidal Sassoon the room was very different from the typical room at the time. The architecture, music, uniforms, style and modern techniques Sassoon in the "Way" were standardized and taught in the new international chain of Vidal Sassoon Training School. The first exhibition in London soon expanded to a broad group of luxury rooms Life Sassoon sprinkled throughout the world. New York, Tokyo, Beverly Hills and Frankfurt have been some of the cities came to welcome Mr. Sassoon stores the same name. These shows always been the best sense, like Rodeo Drive in Beverly Hills and The Water Tower in Chicago.

This visibility has led to the introduction of a line of products hair care, mainly sold in salons. Professional Products had great initial success, but Mr. Sassoon, and executives who had been brought to manage the rapid expansion of the Vidal Sassoon brand recognized a much bigger opportunity: there was no consumer online offering hair care a professional interior designer and Sassoon had the opportunity to exploit this market space.

Always visionary, hair care brand Vidal Sassoon has broken the mold, but easily resonate with consumers. Before the introduction of the Sassoon line products, hair care companies has been a mere commodity. Prell, Breck and brands were mild during the day and their products were mainly cleaning soap for hair, low cost, base. Sassoon products differ in three main ways: they were packed in solid colors, minimalist containers marked as markets should be used in a three-step procedure and used a revolutionary declaration of the brand of haute couture. This was the first program of care white hair design.

More than just a cleaner pioneer Vidal Sassoon hair cleansers, moisturizers and conditioning of hair follicles with three specific formulas. As the public increasingly responded positively to this new innovative hair care, very specific, especially marketed treatments and styling products have been introduced. The line of elegant and discreet packaging itself has become a powerful generator of knowledge products Vidal Sassoon brand hair.

Because of the fame and the legend that was given to Mr. Sassoon, the company made every effort to linking him and the products so that the public's mind. Each commercial and print ad ended with the declaration of the beauty industry brand The most famous of the 1970s and 1980s, spoken by Vidal Sassoon, "Well, if they are not good." America and to through the world of product distribution channels has become flush with the demand for these products for hair care consumers everywhere claimed.

Mr. Sassoon and his wife, actress Beverly Adams, has become expensive media of the time. They appeared as regular guests chat most popular television shows of the era and has won many fans for their views on healthy lifestyles. They co-authored several best-selling books on nutrition, fitness and beauty.

The demand for products that exploit the name of Vidal Sassoon solid gold would soon lead to licenses. A number of very successful licensing agreements allowed manufacturers to tools trademark style, small appliances, accessories hair salon equipment and with the name Vidal Sassoon. Many of these products sell successfully today.

As the brand and interests Vidal Sassoon trade increased exponentially, the company was regularly approached by offers to buy. This was a period where the large houses of consumer products has tried to build portfolios of manufacturers through a range of categories. Richardson-Vick Pharmaceuticals purchased the Vidal Sassoon hair care products business and were then absorbed by Procter & Gamble.

Vidal Sassoon is recognized as one of great beauty and fashion innovator of all time. Almost single-handedly created the fame of the fashion industry care treatment capillaries. Schools, classrooms, products, licensing and presence in the media, Mr. Sassoon has been a pioneer in the brand itself, and its related products, such as a locking worldwide recognizable brand. He was so active and productive in good works and the causes which supports actively.

About the Author

Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money. After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance. Geoff Ficke and his consulting firm, Duquesa Marketing, Inc. (www.duquesamarketing.com) has assisted businesses large and small, domestic and international, entrepreneurs, inventors and students in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of his customized strategies. He is a Senior Fellow at the Page Center for Entrepreneurial Studies, Business School, Miami University, Oxford, Ohio.