Phenom Razor
While longtime sponsors are sticking with Tiger Woods, however, this situation has changed. Global consulting firm Accenture Ltd. has ended its relationship with Tiger Woods, marking the first major sponsor to cut ties altogether with the golfer since his alleged infidelities surfaced and he announced an indefinite leave from the sport to work on his marriage.
Accenture's move ends a six-year relationship during which the firm credited its "Go on, be a Tiger" campaign with boosting its image significantly. Accenture has used Woods to personify its claimed attributes of integrity and high performance.
"After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising," Accenture said, adding that "it wishes only the best for Tiger Woods and his family."
The firm plans to immediately transition to a new advertising campaign, with a major effort scheduled to launch later in 2010. An Accenture spokeswoman declined to comment further. Advertising firm Young & Rubicam, which has handled the company's Tiger Woods ads, also would not comment on the move.
Accenture's advertising campaign was almost entirely built around Tiger Woods and his success, portraying his ability to key putt or chip out of the rough. If Woods had acknowledged mistakes and said he would be back in a month, Accenture might be able to ride it out, said Rick Burton, a professor of sports management at Syracuse University, in an interview. But the fact is Accenture can't afford to wait for what could be a long time before Woods returns.
Accenture has been title sponsor since 2001 of the Match Play Championship, a lucrative World Golf Championship event that draws the top 64 players from the world ranking. Accenture earlier this year renewed its sponsorship of the tournament through 2014. The contract is separate from its business endorsement with Woods.
While not terminating their relationship completely, another major Woods sponsor pulled away this weekend. On Saturday, Gillette, which uses the slogan "The best a man can get," said it won't air advertisements featuring Woods or include him in public appearances for an unspecified amount of time. Woods was hired by Gillette in 2007 and has been in ads for Gillette Fusion Power razors with titles like "Phenom" and "Champions" with other stars including tennis great Roger Federer and soccer player Thierry Henry.
However, other sponsors continue to stick with Woods for the time being.
Electronic Arts, whose EA Sports division has been selling Tiger Woods video golf games for a decade, said Sunday, "We respect that this is a very difficult, and private, situation for Tiger and his family. At this time, the strategy for our Tiger Woods PGA TOUR business remains unchanged." The game's next edition featuring Woods comes out in six months.
AT&T said Sunday it continues to evaluate its relationship with the golfer. Watch maker Tag Heuer did not return a call Sunday, but its Web site continues to display photos of Woods' wearing the Link and Golf Watch models.
Nike Inc. said late Friday it supports Woods' decision to take time off. Gatorade, a unit of PepsiCo Inc., said previously it supports Woods.
Longtime Sponsors Are Sticking With Tiger Woods
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Gillette Fusion Power Replacement Cartridges, 8-Count Package
Sale Price: $28.99 |
Description5-Blade Shaving Surface Technology with 5 PowerGlide Blades spaced closer together to help reduce pressure-with more comfort and less irritation than MACH 3 Gillette Fusion Power Cartridges, 8-Count Package Razor Comparison Chart RAZORFEATURES Microchip Onboard Microchip for consistent power... Features
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Gillette Fusion Power Razor, Phantom, 1 Razor
Sale Price: $15.99 |
Description8 years of shaving innovation and numerous patents make Gillette® Fusion® Phantom™ Power better than MACH3®. Gillette Fusion Power is an advanced shaving system with an advanced design that provides optimal performance when using either side of the razor... Features
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Gillette Razor Power, Fusion Gamer, 1-Count Package
Sale Price: $15.99 |
DescriptionExperience Gillette® Fusion® Power. Get in the game with Gillette Fusion Power Gamer. Gillette Fusion Power harnesses Gillette's advanced shaving technology available with a sophisticated, high-tech design to allow every man to get in the game... Features
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gillette fusion good for pubic hair?
Can you buy a razor under 18 years old in sydney australia and is gillette fusion phenom good to shave pubic hair. Also how do you tell which way the grain of the hair is growing
Hey Jason, there's no age restriction to buy a razor. Yes you can get a gillette fusion to shave your pubic hair. Just be weary, it has 5 blades and can be very sharp. I'd suggest you use some older blades that you've used a couple of time to shave beard already.
Grain of the hair is the direction of the hair growth and against the grain is the opposite of the hair growth.
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Gillette Fusion Phenom Razor w Shave Gel Body Wash | ![]() |
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US $11.49 | 23h 53m |
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Gillette Fusion Power Razor Phenom | ![]() |
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US $9.00 | 1d 14h 5m |
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Gillette PHENOM Fusion Wet Shave Shaving RAZOR Handle | ![]() |
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US $12.40 | 4d 20h 17m |
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Gillette Fusion Power Phenom RazorCartridge Battery | ![]() |
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US $14.50 | 7d 18h 38m |
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Gillette Gym Bag Fusion Phenom Razor Cool Wave | ![]() |
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US $15.32 | 8d 11h |
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2 NEW GILLETTE FUSION PHENOM RAZORS 4 CARTRIDGES | ![]() |
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US $14.99 | 11d 18h 5m |
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Gillette Fusion Razor Shave Gel Moisturizer PHENOM | ![]() |
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US $22.79 | 12d 7h 10m |
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NEW GILLETTE FUSION PHENOM RAZOR 2 CARTRIDGE GIFT SET | ![]() |
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US $8.99 | 16d 15h 59m |
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GILLETTE FUSION PHENOM POWER RAZOR WITH PRECISION TRIMMER | ![]() |
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US $20.67 | 19d 12h 9m |
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Gillette Fusion Phenom 2 Razor 6 Cartridges 2 Gel Value Pack Up to 20 Weeks | ![]() |
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US $14.99 | 24d 16h 44m |
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1 gift set Gillette Fusion Power Phenom Razor Cartridge Shave Gel Shampoo NEW | ![]() |
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US $9.99 | 29d 17h 51m |
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1 gift set Gillette Fusion Phenom 1 Razor 2 Cartridge 1 Shave Gel 1 Shampoo | ![]() |
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US $9.99 | 29d 17h 59m |
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1 gift set Gillette Fusion Power Phenom Razor Cartridge Shave Gel Shampoo Wash | ![]() |
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US $9.99 | 29d 18h 11m |
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1 gift set Gillette Fusion Phenom Hydra Shave Gel Cartridge Razor NEW | ![]() |
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US $9.99 | 29d 18h 17m |
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1 Gillette Fusion Phenom 1 Razor and 2 Cartridges 5 Blade shaving surface NEW | ![]() |
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US $9.99 | 29d 18h 22m |
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Tiger Woods, Roger Federer, Thierry Henry Gillette Phenom Ad
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